We know that times change but can there really be such a big difference between what homebuyers wanted in the past and what they look for today? With 45 years of continuous service as a leading real estate agency on the Costa del Sol, Ivar Dahl is the ultimate authority on the topic, and in the words of the company’s founder the answer is: “Yes.”

“Naturally, certain things remain unchanged over time, such as good service, professionalism, technical expertise, market knowledge, first class property listings to offer, a good network of contacts and effective marketing,” says Ivar Dahl himself, “but while people will always want a company that is friendly, efficient and effective, as well as ethical and transparent, there are elements even here that have changed in nature.”

He refers to marketing, one of the prime activities of a good real estate company. “The need to be effective in this has remained unchanged but the nature of marketing has evolved greatly, especially with the advent of the Internet, and now the tools, goals and processes involved are very different and still evolving rapidly.” A real estate agency has to be visible online, with a first-class website, good functionality and intuitive property search engine that quickly sifts through a broad offer of quality homes.

This comes in addition to the continued need for ‘classical’ marketing, such as advertising, editorial coverage, networking and corporate branding. The nature of a property professional’s work has changed and with it, the kind of property that his clients are now mostly looking for.

What people want in a Marbella property
“The latest trend is unmistakably focused on new properties that offer modern architectural styling with spacious open-plan interiors, minimalist kitchens, ambient lighting, advanced internet access and home automation systems, as well as generously proportioned terraces that make it possible to relax and entertain in style.”

Views remain popular, especially of the sea, as well as easy access to nearby amenities and a secure, peaceful setting, but many of the more luxurious properties now also feature their own terrace pools, the complexes indoor spas and the modern villas for sale in Marbella often come with state-of-the-art living spaces, private spa and entertainment areas, gym, home cinema and games rooms.

“Marbella offers a very wide range of property types both traditional and new in a fantastic choice of locations, be it beachfront, frontline golf, residential, downtown or rustic chic, so contact the most experienced real estate agents on the Costa del Sol for the best advice and property listings available.”

Ivar Dahl, Marbella

Ivar Dahl

2017/12/21

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